CIM Coursebook 03/04 Strategic Marketing Management

CIM Coursebook 03/04 Strategic Marketing Management
By:"Helen Meek","Richard Meek"
Published on 2012-10-02 by Routledge

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

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