Handbook of Brand Relationships

Handbook of Brand Relationships
By:"Deborah J. MacInnis","C. Whan Park","Joseph W. Priester"
Published on 2014-12-18 by Routledge

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. \

This Book was ranked 2 by Google Books for keyword define attachment.