Brand Page Attachment

Brand Page Attachment
By:"Barbara Kleine-Kalmer"
Published on 2016-01-22 by Springer

Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media.

This Book was ranked 9 by Google Books for keyword define attachment.

Brand Attachment

Brand Attachment
By:"C. Whan Park","Deborah J. MacInnis","Joseph Priester"
Published on 2008-01-01 by Now Publishers Inc

The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

This Book was ranked 13 by Google Books for keyword define attachment.

Handbook of Brand Relationships

Handbook of Brand Relationships
By:"Deborah J. MacInnis","C. Whan Park","Joseph W. Priester"
Published on 2014-12-18 by Routledge

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. \

This Book was ranked 2 by Google Books for keyword define attachment.